“Find it here”
parklandcareers.com
parklandcareers.com
Parkland Hospital’s careers site was originally launched in 2005 and had not undergone any considerable cosmetic changes since. We were asked to modernize the site’s visual design and to align it with the way candidates search for jobs online. The look and feel of the site should appeal to a contemporary audience with a special eye toward young professionals entering the workforce. Functionally, the factors to be considered included social media integration, search engine optimization, and analytic integration.
The site needed to connect to candidates on both an emotional and practical level—emotionally, by telling the rich story of Parkland and its employees, and practically by providing detailed information about the many benefits of working for Parkland.
The new site was designed to present an inviting and streamlined candidate experience that includes:
• Progressive enhancement techniques for browser optimization.
• A copy tone that’s sophisticated but conversational.
• An easy-to-navigate structure with fewer layers to get lost in.
• feature content and other elements that showcase unique and appealing aspects of Parkland.
• A custom event calendar with admin functionality.
• A color palette and imagery that reflects a clear and clean modern design.
• Subtle gradients and transparencies that make pages engaging and unique.
The site needed to connect to candidates on both an emotional and practical level—emotionally, by telling the rich story of Parkland and its employees, and practically by providing detailed information about the many benefits of working for Parkland.
The new site was designed to present an inviting and streamlined candidate experience that includes:
• Progressive enhancement techniques for browser optimization.
• A copy tone that’s sophisticated but conversational.
• An easy-to-navigate structure with fewer layers to get lost in.
• feature content and other elements that showcase unique and appealing aspects of Parkland.
• A custom event calendar with admin functionality.
• A color palette and imagery that reflects a clear and clean modern design.
• Subtle gradients and transparencies that make pages engaging and unique.