“Get what you want”
This was a proposed campaign for Overlake Hospital in Bellevue,Washington—an award-winning, not-for-profit regional medical center offering a full range of advanced medical services to the Puget Sound Region. Led by a volunteer Board of Directors, Overlake employs more than 2,500 people and has more than 1,000 active and courtesy physicians on staff.

Overlake asked us to concept a campaign that really spoke to employees and the opportunity they have in self-governing hospital operations and overall health care decisions.

This campaign transports you to a time when you may have felt great satisfaction in having things go your way; your voice being heard; and basically, just getting what you want. And who wouldn't want that every now and then?
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