“Grow”
jobs.kp.org
When we began this project in 2008, it was safe to say that Kaiser Permanente’s careers website was in need of a overhaul. After all, the digital realm had changed a teeny bit since the first iteration of the site was launched in 2002.
Must-have goals and features included:
• Position Kaiser Permanente (KP) as a leader of innovation within the health care industry.
• Demonstrate the size and scope of the organization.
• Illustrate the organization’s commitment to improving health.
• Provide a comprehensive understanding of career opportunities at KP.
• Provide in-depth, targeted information on Kaiser Permanente’s culture, work environment,
and benefits while reinforcing the employer brand and mission.
• Keep it clean. Keep it simple.
GROW speaks to:
• A personal journey
• Career goals being defined
• Discovery—the site takes you on a journey/your career at Kaiser Permanente is a journey.
• Kaiser Permanente’s commitment to the total health of its members, environmental
responsibility, and a healthy workforce
• Evolving into the best that you can be—supported by all that KP offers
• A personal journey
• The organic growth: of your career, your future, KP as an organization
Must-have goals and features included:
• Position Kaiser Permanente (KP) as a leader of innovation within the health care industry.
• Demonstrate the size and scope of the organization.
• Illustrate the organization’s commitment to improving health.
• Provide a comprehensive understanding of career opportunities at KP.
• Provide in-depth, targeted information on Kaiser Permanente’s culture, work environment,
and benefits while reinforcing the employer brand and mission.
• Keep it clean. Keep it simple.
GROW speaks to:
• A personal journey
• Career goals being defined
• Discovery—the site takes you on a journey/your career at Kaiser Permanente is a journey.
• Kaiser Permanente’s commitment to the total health of its members, environmental
responsibility, and a healthy workforce
• Evolving into the best that you can be—supported by all that KP offers
• A personal journey
• The organic growth: of your career, your future, KP as an organization