“London calling”
How do you bring back an icon and reintroduce it to the world? By taking it back to where it all began and celebrating all of the small things (literally) that make the Mini Cooper one of the world's most beloved cars.
We were asked to design a U.S. dealers’ launch in London. We decided to showcase (in a big way) all of the little details that were present in the original auto and were worked into the redesign of this motoring midget.
A custom gift program and unique collateral system were designed. The attendee name badge came complete with a pub crawl map and instructions on the back. Cheerio! All the items centered around the idea of being “mini” and everything honored the art of a Mini’s favorite thing to do—motoring.
Subsequent items were designed followup events in the U.S. Yeah, baby!
We were asked to design a U.S. dealers’ launch in London. We decided to showcase (in a big way) all of the little details that were present in the original auto and were worked into the redesign of this motoring midget.
A custom gift program and unique collateral system were designed. The attendee name badge came complete with a pub crawl map and instructions on the back. Cheerio! All the items centered around the idea of being “mini” and everything honored the art of a Mini’s favorite thing to do—motoring.
Subsequent items were designed followup events in the U.S. Yeah, baby!